Get Things Done: The Commodification of David Bowie in 1983

Samuel Coley (Corresponding / Lead Author)

    Research output: Contribution to journalArticlepeer-review


    1983 was a pivotal point in the career of musician David Bowie. It was a time of personal and artistic renewal, which ultimately transformed him from an “eternal outsider” into a global superstar. The 40th anniversary of his landmark 1983 album Let’s Dance provides an opportunity to consider the business acumen behind the dramatic repositioning of Bow- ie’s brand, and to reevaluate accusations of ‘selling-out’ and ‘inauthenticity’ in his quest for mainstream international success.
    Original languageEnglish
    Article number6
    Pages (from-to)169
    Number of pages212
    JournalPopular Culture Review
    Issue number1
    Publication statusPublished (VoR) - 5 Mar 2024


    • David Bowie
    • authenticity
    • Marketing
    • Popular Music
    • Popular Music Cultures


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