Gratitude mediates consumer responses to marketing communications

Emma K. Bridger*, Alex Wood

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    27 Citations (SciVal)
    Original languageEnglish
    Pages (from-to)44-64
    Number of pages21
    JournalEuropean Journal of Marketing
    Volume51
    Issue number1
    DOIs
    Publication statusPublished (VoR) - 2017

    Keywords

    • Gratitude
    • Marketing communications
    • Relationship management
    • Relationship marketing
    • Value

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