@article{bf0e59adb69c4c90a58696e07b7a49e1,
title = "Gratitude mediates consumer responses to marketing communications",
keywords = "Gratitude, Marketing communications, Relationship management, Relationship marketing, Value",
author = "Bridger, {Emma K.} and Alex Wood",
note = "Publisher Copyright: {\textcopyright} 2017, {\textcopyright} Emerald Publishing Limited.",
year = "2017",
doi = "10.1108/EJM-11-2015-0810",
language = "English",
volume = "51",
pages = "44--64",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald",
number = "1",
}