Internet marketing adoption by iranian distribution industry: An attempt to understand the reality

Sepideh Zahiri*, Hatem El-Gohary, Javed Hussain

*Corresponding author for this work

    Research output: Contribution to journalReview articlepeer-review

    3 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)33-61
    Number of pages29
    JournalInternational Journal of Customer Relationship Marketing and Management
    Volume9
    Issue number2
    DOIs
    Publication statusPublished (VoR) - 1 Apr 2018

    Keywords

    • Internet Marketing
    • Internet Marketing Adoption
    • Iran
    • Iranian Distribution Industry

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