Investigating The Effect of Social Media On Online Consumer Buying Behaviour: Mediating Role of Perception Development

Shrafat Ali Sair, Zara Imran, Irsa Mehboob, Muhammad Adnan, Asmara Irfan

Research output: Contribution to journal › Article › peer-review

Original language	Undefined/Unknown
Journal	Pakistan Journal of Multidisciplinary Research (PJMR)
Publication status	Published (VoR) - Dec 2022

Cite this

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title = "Investigating The Effect of Social Media On Online Consumer Buying Behaviour: Mediating Role of Perception Development",

author = "Sair, \{Shrafat Ali\} and Zara Imran and Irsa Mehboob and Muhammad Adnan and Asmara Irfan",

year = "2022",

month = dec,

language = "Undefined/Unknown",

journal = "Pakistan Journal of Multidisciplinary Research (PJMR) ",

issn = "2710-4737",

}

TY - JOUR

T1 - Investigating The Effect of Social Media On Online Consumer Buying Behaviour: Mediating Role of Perception Development

AU - Sair, Shrafat Ali

AU - Imran, Zara

AU - Mehboob, Irsa

AU - Adnan, Muhammad

AU - Irfan, Asmara

PY - 2022/12

Y1 - 2022/12

UR - https://pjmr.org/pjmr/article/view/183

M3 - Article

SN - 2710-4737

JO - Pakistan Journal of Multidisciplinary Research (PJMR)

JF - Pakistan Journal of Multidisciplinary Research (PJMR)

ER -