Issues in service marketing in emerging economies

Mahmood Ali*, Arvind Upadhyay, Vikas Kumar

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

4 Citations (Scopus)
Original languageEnglish
Title of host publicationPromotional Strategies and New Service Opportunities in Emerging Economies
PublisherIGI Global
Number of pages14
ISBN (Electronic)9781522522072
ISBN (Print)9781522522065
Publication statusPublished (VoR) - 10 Jan 2017


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