Online Counseling Services in the UAE: The Clients and Counselors’ Dimensional Perspectives on Counseling Services

Mohamed Dahi  Moussa; ANSARULLAH TANTRY; Sayed Abdul Gilani; Rommel Sergio; Liza Gernal; Stefane Mostefa Kabene

doi:10.1007/978-981-99-7798-7_3

Online Counseling Services in the UAE: The Clients and Counselors’ Dimensional Perspectives on Counseling Services

Mohamed Dahi Moussa^*
, ANSARULLAH TANTRY
, Sayed Abdul Gilani
, Rommel Sergio
, Liza Gernal
, Stefane Mostefa Kabene

^*Corresponding author for this work

Department of Management, Business and Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The present chapter focused on the attempt to establish an online counseling platform in the United Arab Emirates (UAE) by hosting licensed counselors and promoting their services to clients. The chapter employed mixed-method research to explore potential clients and counselors’ demands, acceptance, willingness, and opinions toward an online counseling platform. One of the main themes derived from the interview is the importance of service providers in the marketplace’s success and dealing with them as the primary customers. The quantitative findings from the survey research with a sample of potential clients indicated the popularity of the online counseling model in the UAE regardless of respondents’ demographics. It is concluded that the online counseling platform in the UAE is a feasible start-up, primarily due to the positive results of research findings. Also, findings from market analysis, marketing mix, operational detail, and financial details suggest a positive outlook for this type of business to succeed and improve overall mental well-being for UAE residents.

Original language	English
Title of host publication	Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity
Publisher	Springer Nature
Pages	27-59
Number of pages	32
DOIs	https://doi.org/10.1007/978-981-99-7798-7_3
Publication status	Published (VoR) - 8 Mar 2024

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Cite this

Moussa, M. D., TANTRY, ANSARULLAH., Gilani, S. A., Sergio, R., Gernal, L., & Mostefa Kabene , S. (2024). Online Counseling Services in the UAE: The Clients and Counselors’ Dimensional Perspectives on Counseling Services. In Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity (pp. 27-59). Springer Nature. https://doi.org/10.1007/978-981-99-7798-7_3

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abstract = "The present chapter focused on the attempt to establish an online counseling platform in the United Arab Emirates (UAE) by hosting licensed counselors and promoting their services to clients. The chapter employed mixed-method research to explore potential clients and counselors{\textquoteright} demands, acceptance, willingness, and opinions toward an online counseling platform. One of the main themes derived from the interview is the importance of service providers in the marketplace{\textquoteright}s success and dealing with them as the primary customers. The quantitative findings from the survey research with a sample of potential clients indicated the popularity of the online counseling model in the UAE regardless of respondents{\textquoteright} demographics. It is concluded that the online counseling platform in the UAE is a feasible start-up, primarily due to the positive results of research findings. Also, findings from market analysis, marketing mix, operational detail, and financial details suggest a positive outlook for this type of business to succeed and improve overall mental well-being for UAE residents.",

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Moussa, MD, TANTRY, ANSARULLAH, Gilani, SA, Sergio, R, Gernal, L & Mostefa Kabene , S 2024, Online Counseling Services in the UAE: The Clients and Counselors’ Dimensional Perspectives on Counseling Services. in Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity. Springer Nature, pp. 27-59. https://doi.org/10.1007/978-981-99-7798-7_3

Online Counseling Services in the UAE: The Clients and Counselors’ Dimensional Perspectives on Counseling Services. / Moussa, Mohamed Dahi ; TANTRY, ANSARULLAH; Gilani, Sayed Abdul et al.
Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity. Springer Nature, 2024. p. 27-59.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Moussa MD, TANTRY ANSARULLAH, Gilani SA, Sergio R, Gernal L, Mostefa Kabene S. Online Counseling Services in the UAE: The Clients and Counselors’ Dimensional Perspectives on Counseling Services. In Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity. Springer Nature. 2024. p. 27-59 doi: 10.1007/978-981-99-7798-7_3

Online Counseling Services in the UAE: The Clients and Counselors’ Dimensional Perspectives on Counseling Services

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