Outsider leader in an outside market: The challenges of market entry

Chris O'Riordan*, Patrick C. Flood, Felicity Kelliher, Malcolm Higgs

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationOutsider Leadership
    Subtitle of host publicationInsights and Interviews from Business Leaders
    PublisherSpringer International Publishing
    Pages135-157
    Number of pages23
    ISBN (Electronic)9783319974637
    ISBN (Print)9783319974620
    DOIs
    Publication statusPublished (VoR) - 7 Mar 2019

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