Ranjit Movietone: India's Longest Running Studio and Industrial Integration in Cinema

This essay revisits the history of Ranjit Movietone, India’s longest running studio to date. Based on new research, it argues that Ranjit Movietone’s forty years record was made possible by a form of transversal integration that is not accounted for in current film historiography. The result of a symbiotic relation between film production and cotton trading in colonial India, Ranjit Movietone’s mode of operation hinged on time delay, over-production and slow turnover. This argument is supported by the analysis of visual material contemporary to, and often produced by Ranjit Movietone. Most of Ranjit Movietone’s films destroyed in a fire; the essays seeks to demonstrate that valuable historiographic insights can be gained from paying close attention to para-filmic sources.
This material also shows that the star value of studio co-founder Gohar Kayoum Mamajiwala was an important, though not the sole, component of Ranjit’s mode of operation. Better known in her days as the ‘Queen of Emotions’, Miss Gohar has been written into film history simply as an actor and wife of studio owner and director Chandulal Shah. A more nuanced understanding of industrial integration in cinema, as it functions differently in specific historical formations, would enable us to make visible the valuable contribution to cinema of Gohar and other women like her.