Re-examining the BMW-Rover affair: A case study of corporate, strategic and government failure?

David Bailey; Alex De Ruyter

doi:10.1504/IJATM.2012.046858

Re-examining the BMW-Rover affair: A case study of corporate, strategic and government failure?

David Bailey^*, Alex De Ruyter

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Original language	English
Pages (from-to)	117-136
Number of pages	20
Journal	International Journal of Automotive Technology and Management
Volume	12
Issue number	2
DOIs	https://doi.org/10.1504/IJATM.2012.046858
Publication status	Published (VoR) - May 2012

Keywords

BMW
Disinvestment
Monitoring
Rover
Strategic failure
Takeover
Transnationals

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title = "Re-examining the BMW-Rover affair: A case study of corporate, strategic and government failure?",

keywords = "BMW, Disinvestment, Monitoring, Rover, Strategic failure, Takeover, Transnationals",

author = "David Bailey and {De Ruyter}, Alex",

year = "2012",

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AU - De Ruyter, Alex

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Re-examining the BMW-Rover affair: A case study of corporate, strategic and government failure?

Keywords

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