@article{97b97043714a403593dffcc79db2ec70,
title = "Role of green advertisement authenticity in determining customers' pro-environmental behavior",
keywords = "authenticity, confirmatory factor analysis, environmental threat appeals, green advertisement, pro-environmental behavior, structural equation modeling",
author = "Kulwinder Kaur and Vikas Kumar and Syan, \{Amanjot Singh\} and Yadvinder Parmar",
note = "Publisher Copyright: {\textcopyright} 2021 W. Michael Hoffman Center for Business Ethics at Bentley University",
year = "2021",
month = jun,
day = "1",
doi = "10.1111/basr.12232",
language = "English",
volume = "126",
pages = "135--154",
journal = "Business and Society Review",
issn = "0045-3609",
publisher = "Wiley",
number = "2",
}