Social media adoption and financial sustainability: Learned lessons from developing countries

Raza Ur Rahman, Syed Mohsin Ali Shah*, Hatem El-Gohary, Muzaffar Abbas, Syed Haider Khalil, Saad Al Altheeb, Fahad Sultan

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    26 Citations (SciVal)
    Original languageEnglish
    Article number10616
    Pages (from-to)1-26
    Number of pages26
    JournalSustainability (Switzerland)
    Volume12
    Issue number24
    DOIs
    Publication statusPublished (VoR) - 2 Dec 2020

    Keywords

    • Developing countries
    • Financial sustainability
    • Pakistan
    • SMEs
    • Social media adoption
    • Social media sustainability
    • Social media sustainable practices

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