@article{a3f884d123654843aca81fb9435f9deb,
title = "Social media adoption and financial sustainability: Learned lessons from developing countries",
keywords = "Developing countries, Financial sustainability, Pakistan, SMEs, Social media adoption, Social media sustainability, Social media sustainable practices",
author = "Rahman, \{Raza Ur\} and Shah, \{Syed Mohsin Ali\} and Hatem El-Gohary and Muzaffar Abbas and Khalil, \{Syed Haider\} and Altheeb, \{Saad Al\} and Fahad Sultan",
note = "Publisher Copyright: {\textcopyright} 2020 by the authors. Licensee MDPI, Basel, Switzerland.",
year = "2020",
month = dec,
day = "2",
doi = "10.3390/su122410616",
language = "English",
volume = "12",
pages = "1--26",
journal = "Sustainability (Switzerland)",
issn = "2071-1050",
publisher = "MDPI",
number = "24",
}