@article{860c6ef276ec48698f4b4317af89e8f8,
title = "Social media user-influencer congruity: An analysis of social media platforms parasocial relationships",
keywords = "Beauty Industry, Celebrity Endorsements, Customer Engagement, Influencer Marketing, Para Social Interaction Theory, Self-Congruity Theory, Social Media Influencer",
author = "Nida Tafheem and Hatem El-Gohary and Rana Sobh",
note = "Publisher Copyright: Copyright {\textcopyright} 2022, IGI Global.",
year = "2022",
month = jan,
day = "1",
doi = "10.4018/IJCRMM.289213",
language = "English",
volume = "13",
journal = "International Journal of Customer Relationship Marketing and Management",
issn = "1947-9247",
publisher = "IGI Global",
number = "1",
}