Social norms and rank-based nudging: Changing willingness to pay for healthy food

Silvio Aldrovandi*, Gordon D.A. Brown, Alex M. Wood

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    27 Citations (SciVal)
    Original languageEnglish
    Pages (from-to)242-254
    Number of pages13
    JournalJournal of Experimental Psychology: Applied
    Volume21
    Issue number3
    DOIs
    Publication statusPublished (VoR) - 1 Sept 2015

    Keywords

    • Decision by sampling
    • Food perception
    • Healthy eating
    • Range frequency theory
    • Social norms marketing

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