Strategy in construction - A practice-based examination of technological evolution and market orientation in a UK housebuilder

David Boyd*, Steven Mccabe, Jason Powell

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationCOBRA 2010 - Construction, Building and Real Estate Research Conference of the Royal Institution of Chartered Surveyors
    Publication statusPublished (VoR) - 2010
    EventConstruction, Building and Real Estate Research Conference of the Royal Institution of Chartered Surveyors, COBRA 2010 - Paris, France
    Duration: 2 Sept 20103 Sept 2010

    Publication series

    NameCOBRA 2010 - Construction, Building and Real Estate Research Conference of the Royal Institution of Chartered Surveyors

    Conference

    ConferenceConstruction, Building and Real Estate Research Conference of the Royal Institution of Chartered Surveyors, COBRA 2010
    Country/TerritoryFrance
    CityParis
    Period2/09/103/09/10

    Keywords

    • Discourse
    • Innovation
    • Power
    • Strategy
    • Technology

    Fingerprint

    Dive into the research topics of 'Strategy in construction - A practice-based examination of technological evolution and market orientation in a UK housebuilder'. Together they form a unique fingerprint.

    Cite this