Technology-enabled experiential marketing: Promotional strategies towards new service opportunities

Thorben Haenel^*, Wilhelm Loibl, Hui Wang

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Promotional Strategies and New Service Opportunities in Emerging Economies
Publisher	IGI Global
Pages	210-235
Number of pages	26
ISBN (Electronic)	9781522522072
ISBN (Print)	9781522522065
DOIs	https://doi.org/10.4018/978-1-5225-2206-5.ch010
Publication status	Published (VoR) - 10 Jan 2017

Access to Document

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