Technology-enabled experiential marketing: Promotional strategies towards new service opportunities

Thorben Haenel^*, Wilhelm Loibl, Hui Wang

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Smart Technologies
Subtitle of host publication	Breakthroughs in Research and Practice
Publisher	Taylor & Francis
Pages	202-221
Number of pages	20
ISBN (Electronic)	9781522525905
ISBN (Print)	1522525890, 9781522525899
DOIs	https://doi.org/10.4018/978-1-5225-2589-9.ch009
Publication status	Published (VoR) - 19 Jun 2017

Access to Document

@inbook{4280aeb363e44257bbf43a0203e0393a,

title = "Technology-enabled experiential marketing: Promotional strategies towards new service opportunities",

author = "Thorben Haenel and Wilhelm Loibl and Hui Wang",

year = "2017",

month = jun,

day = "19",

doi = "10.4018/978-1-5225-2589-9.ch009",

language = "English",

isbn = "1522525890",

pages = "202--221",

booktitle = "Smart Technologies",

publisher = "Taylor & Francis",

}

TY - CHAP

T1 - Technology-enabled experiential marketing

T2 - Promotional strategies towards new service opportunities

AU - Haenel, Thorben

AU - Loibl, Wilhelm

AU - Wang, Hui

PY - 2017/6/19

Y1 - 2017/6/19

UR - http://www.scopus.com/inward/record.url?scp=85027497170&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85027497170&partnerID=8YFLogxK

U2 - 10.4018/978-1-5225-2589-9.ch009

DO - 10.4018/978-1-5225-2589-9.ch009

M3 - Chapter

AN - SCOPUS:85027497170

SN - 1522525890

SN - 9781522525899

SP - 202

EP - 221

BT - Smart Technologies

PB - Taylor & Francis

ER -