Technology-enabled experiential marketing: Promotional strategies towards new service opportunities

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Smart Technologies
Subtitle of host publication	Breakthroughs in Research and Practice
Publisher	Taylor & Francis
Pages	202-221
Number of pages	20
ISBN (Electronic)	9781522525905
ISBN (Print)	1522525890, 9781522525899
DOIs	https://doi.org/10.4018/978-1-5225-2589-9.ch009
Publication status	Published (VoR) - 19 Jun 2017

Access to Document

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title = "Technology-enabled experiential marketing: Promotional strategies towards new service opportunities",

author = "Thorben Haenel and Wilhelm Loibl and Hui Wang",

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