Testing and Validating Customer Relationship Management Implementation Constructs in Egyptian Tourism Organizations

Riyad Eid*, Hatem El-Gohary

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    14 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)344-365
    Number of pages22
    JournalJournal of Travel and Tourism Marketing
    Volume31
    Issue number3
    DOIs
    Publication statusPublished (VoR) - Apr 2014

    Keywords

    • CRM
    • Customer Relationship Management
    • Egypt
    • SEM
    • critical success factors
    • developing economies
    • empirical study
    • questionnaire
    • services marketing

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