The art of survival: Tourism businesses in thailand recovering from covid-19 through brand management

Siwarit Pongsakornrungsilp; Pimlapas Pongsakornrungsilp; Vikas Kumar; Bhuritt Maswongssa

doi:10.3390/su13126690

The art of survival: Tourism businesses in thailand recovering from covid-19 through brand management

Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp^*, Vikas Kumar, Bhuritt Maswongssa

^*Corresponding author for this work

Faculty of Business, Law and Social Sciences

Research output: Contribution to journal › Article › peer-review

30 Citations (SciVal)

Original language	English
Article number	6690
Journal	Sustainability (Switzerland)
Volume	13
Issue number	12
DOIs	https://doi.org/10.3390/su13126690
Publication status	Published (VoR) - 2 Jun 2021

Keywords

Brand management
COVID-19
Crisis management
Recovery
Thailand
Tourism business

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10.3390/su13126690

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keywords = "Brand management, COVID-19, Crisis management, Recovery, Thailand, Tourism business",

author = "Siwarit Pongsakornrungsilp and Pimlapas Pongsakornrungsilp and Vikas Kumar and Bhuritt Maswongssa",

note = "Funding Information: Funding: This research was partially funded by the Center of Excellence for Tourism Business Management and Creative Economy. Funding Information: Acknowledgements: The authors wish to thank Walailak University for supporting the grant for the Center of Excellence and also the funding of this project. We also wish to thank all the informants for their valuable data. Publisher Copyright: {\textcopyright} 2021 by the authors. Licensee MDPI, Basel, Switzerland.",

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AU - Pongsakornrungsilp, Pimlapas

AU - Kumar, Vikas

AU - Maswongssa, Bhuritt

N1 - Funding Information: Funding: This research was partially funded by the Center of Excellence for Tourism Business Management and Creative Economy. Funding Information: Acknowledgements: The authors wish to thank Walailak University for supporting the grant for the Center of Excellence and also the funding of this project. We also wish to thank all the informants for their valuable data. Publisher Copyright: © 2021 by the authors. Licensee MDPI, Basel, Switzerland.

PY - 2021/6/2

Y1 - 2021/6/2

KW - Brand management

KW - COVID-19

KW - Crisis management

KW - Recovery

KW - Thailand

KW - Tourism business

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The art of survival: Tourism businesses in thailand recovering from covid-19 through brand management

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