The art of survival: Tourism businesses in thailand recovering from covid-19 through brand management

Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp*, Vikas Kumar, Bhuritt Maswongssa

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

21 Citations (SciVal)
Original languageEnglish
Article number6690
JournalSustainability (Switzerland)
Volume13
Issue number12
DOIs
Publication statusPublished (VoR) - 2 Jun 2021

Keywords

  • Brand management
  • COVID-19
  • Crisis management
  • Recovery
  • Thailand
  • Tourism business

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