The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts

David Cook*, Rui Biscaia, Karolos Papadas, Lyndon Simkin, Libby Carter

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    13 Citations (SciVal)
    Original languageEnglish
    Pages (from-to)811-832
    Number of pages22
    JournalEuropean Sport Management Quarterly
    Volume23
    Issue number3
    DOIs
    Publication statusPublished (VoR) - 2023

    Keywords

    • actor engagement
    • Creation of shared value
    • major sport events
    • service ecosystems
    • sponsorship

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