The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts

  • David Cook*
  • , Rui Biscaia
  • , Karolos Papadas
  • , Lyndon Simkin
  • , Libby Carter
  • *Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    26 Citations (SciVal)
    Original languageEnglish
    Pages (from-to)811-832
    Number of pages22
    JournalEuropean Sport Management Quarterly
    Volume23
    Issue number3
    DOIs
    Publication statusPublished (VoR) - 2023

    Keywords

    • actor engagement
    • Creation of shared value
    • major sport events
    • service ecosystems
    • sponsorship

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