The Factors that Encourage and Hinder the Tourism Industry’s Use of Augmented Reality Technology by UK-Based Clients

In many developing countries export earnings account for a large amount. The use of technology in travel is demonstrated by the increasing acceptance of augmented reality, which seems promising and provides opportunities for further research. This study uses a systematic strategy to investigate augmented reality research, concentrating solely on travel-related literature. The United Kingdom is examined concerning the adoption of augmented reality. Furthermore, the influence of incredibly captivating visuals and the difficulties presented by technology on the intention of consumer preference are examined. Research is examined using a range of papers from pertinent databases. The results show that consumers’ trip experiences are positively impacted by the immersive photos and visual content produced by augmented reality. However, the risk of sensitive personal data being compromised and the end users’ lack of technology literacy have a detrimental impact on the users’ intentions. Based on the results, future research directions are recommended to further enhance the dynamic travel landscape. Travel agents, tour operators, and other travellers will find these results helpful.