The impact of E-marketing use on small business enterprises' marketing success

Riyad Eid*, Hatem El-Gohary

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    86 Citations (SciVal)
    Original languageEnglish
    Pages (from-to)31-50
    Number of pages20
    JournalService Industries Journal
    Volume33
    Issue number1
    DOIs
    Publication statusPublished (VoR) - Jan 2013

    Keywords

    • E-marketing
    • marketing effectiveness
    • marketing performance
    • small business

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