The impact of E-marketing use on small business enterprises' marketing success

Riyad Eid; Hatem El-Gohary

doi:10.1080/02642069.2011.594878

The impact of E-marketing use on small business enterprises' marketing success

Riyad Eid^*, Hatem El-Gohary

^*Corresponding author for this work

University of Wolverhampton

Research output: Contribution to journal › Article › peer-review

96 Citations (SciVal)

Original language	English
Pages (from-to)	31-50
Number of pages	20
Journal	Service Industries Journal
Volume	33
Issue number	1
DOIs	https://doi.org/10.1080/02642069.2011.594878
Publication status	Published (VoR) - Jan 2013

Keywords

E-marketing
marketing effectiveness
marketing performance
small business

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10.1080/02642069.2011.594878

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title = "The impact of E-marketing use on small business enterprises' marketing success",

keywords = "E-marketing, marketing effectiveness, marketing performance, small business",

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The impact of E-marketing use on small business enterprises' marketing success

Keywords

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