The Influence of culture on judgment and decision making

Ignatius Odongo (Corresponding / Lead Author)

    Research output: Contribution to journalReview articlepeer-review


    This study explores the influence of culture on judgement and decision making
    and arrives at three key conclusions: (a) there are indeed cultural differences
    in the world which impact on the way people make judgements and arrive at
    decisions; (b) individuals are affected and influenced by their national
    cultures; and (c) individuals who ultimately make decisions also bring on
    their personal characteristics. The challenge, however, is to find a way to
    clearly link these three aspects and develop a model that can predict or
    better explain culture in relation to judgement and decision making. The
    impact of national cultures on decision making was analysed and the
    conclusion is that national cultures only partially influence decision making,
    other factors including individual variables, organisational cultures,
    educational systems, as well as institutional arrangements that bind society.
    The evaluation of Hofstede’s cultural framework has shown that although it
    drew attention to cultural differences in the world, criticisms labelled against
    it indicate that whereas there is no better alternative, its application cannot
    be conclusive. The review is especially informative to leaders and managers
    who engage in cross-cultural dealings as a clear understanding of cultural
    influences is key to successful international relationships.
    Original languageEnglish
    Pages (from-to)1-21
    Number of pages21
    JournalInternational Journal of Advanced Legal Studies and Governance
    Issue number1
    Publication statusPublished (VoR) - 2016


    • Culture, Judgement and Decision Making, Hofstede, Schwarz


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