The role of AI-powered digital marketing analytics in the tourism industry

Imran Khan^*, Bruna Menegon Ianicelli , Mohsin Abdur Rehman

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Artificial Intelligence (AI) in Tourism, Hospitality and Events
Publisher	Goodfellow Publishers Ltd.
ISBN (Print)	9781915097859
DOIs	https://doi.org/10.23912/9781915097859-5932
Publication status	Accepted/In press (AAM) - 2025

Access to Document

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title = "The role of AI-powered digital marketing analytics in the tourism industry",

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T1 - The role of AI-powered digital marketing analytics in the tourism industry

AU - Khan, Imran

AU - Menegon Ianicelli , Bruna

AU - Abdur Rehman, Mohsin

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U2 - 10.23912/9781915097859-5932

DO - 10.23912/9781915097859-5932

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