The role of AI-powered digital marketing analytics in the tourism industry

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Artificial Intelligence (AI) in Tourism, Hospitality and Events
Publisher	Goodfellow Publishers Ltd.
ISBN (Print)	9781915097859
DOIs	https://doi.org/10.23912/9781915097859-5932
Publication status	Accepted/In press (AAM) - 2025

Access to Document

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title = "The role of AI-powered digital marketing analytics in the tourism industry",

author = "Imran Khan and \{Menegon Ianicelli\}, Bruna and \{Abdur Rehman\}, Mohsin",

year = "2025",

doi = "10.23912/9781915097859-5932",

language = "English",

isbn = "9781915097859",

booktitle = "Artificial Intelligence (AI) in Tourism, Hospitality and Events",

publisher = "Goodfellow Publishers Ltd.",

}

TY - CHAP

T1 - The role of AI-powered digital marketing analytics in the tourism industry

AU - Khan, Imran

AU - Menegon Ianicelli , Bruna

AU - Abdur Rehman, Mohsin

PY - 2025

Y1 - 2025

U2 - 10.23912/9781915097859-5932

DO - 10.23912/9781915097859-5932

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SN - 9781915097859

BT - Artificial Intelligence (AI) in Tourism, Hospitality and Events

PB - Goodfellow Publishers Ltd.

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