The role of customer management capabilities in public–private partnerships

Ana Isabel Canhoto*, Maureen Meadows, Kirstie Ball, Elizabeth Daniel, Sally Dibb, Keith Spiller

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    6 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)384-404
    Number of pages21
    JournalJournal of Strategic Marketing
    Volume25
    Issue number5-6
    DOIs
    Publication statusPublished (VoR) - 19 Sept 2017

    Keywords

    • anti money laundering
    • customer insight
    • customer relationship management
    • marketing capabilities
    • public–private partnerships

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