The strategic planning process and current practices: A comparative empirical study of UMW Toyota Motor and Chemical Company of Malaysia

Gholamreza Zandi*, Muhamed Sulaiman, Hala Mohammad Al Atiyat, Babak Naysary

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)185-196
    Number of pages12
    JournalAsian Social Science
    Volume9
    Issue number9
    DOIs
    Publication statusPublished (VoR) - 28 Jun 2013

    Keywords

    • CCMFD
    • Grounded theory
    • Strategic planning process
    • UMW Toyota Sdn. Bhd

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