@inproceedings{973a9d1eacc1438289b3931470ce80d4,
title = "Towards an iMAS model ontology: An intelligent mobile advertising service",
keywords = "Intelligent marketing, OWL, Ontology",
author = "Cain Evans and Jagdev Bhogal and Rmeileh, {Salameh Abu}",
year = "2013",
doi = "10.1109/CISIS.2013.93",
language = "English",
isbn = "9780769549927",
series = "Proceedings - 2013 7th International Conference on Complex, Intelligent, and Software Intensive Systems, CISIS 2013",
pages = "511--516",
booktitle = "Proceedings - 2013 7th International Conference on Complex, Intelligent, and Software Intensive Systems, CISIS 2013",
note = "2013 7th International Conference on Complex, Intelligent, and Software Intensive Systems, CISIS 2013 ; Conference date: 03-07-2013 Through 05-07-2013",
}