TQM and Modern Marketing in Developing Countries - Theoretical and Conceptual Frameworks

Tahir Iqbal, D.J. Edwards, Eman El-Gohary

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)239-268
    Number of pages30
    JournalInternational Journal of Business and Social Science
    Volume5
    Issue number6
    Publication statusPublished (VoR) - 2014

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