Travel before you actually travel with augmented reality ? role of augmented reality in future destination

Hassan Ahmad, Asad Butt, Asif Muzaffar

    Research output: Contribution to journalArticlepeer-review

    14 Citations (SciVal)
    Original languageEnglish
    Pages (from-to)1-18
    Number of pages18
    JournalCurrent Issues in Tourism
    DOIs
    Publication statusPublished (VoR) - 28 Jul 2022

    Keywords

    • Future destination intention
    • expected enjoyment of destination
    • augmentation quality
    • augmented reality psychological engagement
    • technology readiness index
    • perceived usefulness

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