Understanding the factors affecting the adoption of e-marketing by small business enterprises

Hatem El-Gohary, Myfanwy Trueman, Kyoko Fukukawa

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    7 Citations (Scopus)
    Original languageEnglish
    Title of host publicationE-Commerce Adoption and Small Business in the Global Marketplace
    Subtitle of host publicationTools for Optimization
    PublisherIGI Global
    Pages237-257
    Number of pages21
    ISBN (Print)9781605669984
    DOIs
    Publication statusPublished (VoR) - 2010

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