Original language | English |
---|---|
Title of host publication | E-Commerce Adoption and Small Business in the Global Marketplace |
Subtitle of host publication | Tools for Optimization |
Publisher | IGI Global |
Pages | 237-257 |
Number of pages | 21 |
ISBN (Print) | 9781605669984 |
DOIs | |
Publication status | Published (VoR) - 2010 |
Understanding the factors affecting the adoption of e-marketing by small business enterprises
Hatem El-Gohary, Myfanwy Trueman, Kyoko Fukukawa
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
7
Citations
(Scopus)