Understanding the factors affecting the adoption of e-marketing by small business enterprises

Hatem El-Gohary, Myfanwy Trueman, Kyoko Fukukawa

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

9 Citations (SciVal)

Original language	English
Title of host publication	E-Commerce Adoption and Small Business in the Global Marketplace
Subtitle of host publication	Tools for Optimization
Publisher	IGI Global
Pages	237-257
Number of pages	21
ISBN (Print)	9781605669984
DOIs	https://doi.org/10.4018/978-1-60566-998-4.ch013
Publication status	Published (VoR) - 2010

Access to Document

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