Understanding the factors affecting the adoption of e-marketing by small business enterprises

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

10 Citations (SciVal)

Original language	English
Title of host publication	E-Commerce Adoption and Small Business in the Global Marketplace
Subtitle of host publication	Tools for Optimization
Publisher	IGI Global
Pages	237-257
Number of pages	21
ISBN (Print)	9781605669984
DOIs	https://doi.org/10.4018/978-1-60566-998-4.ch013
Publication status	Published (VoR) - 2010

Access to Document

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title = "Understanding the factors affecting the adoption of e-marketing by small business enterprises",

author = "Hatem El-Gohary and Myfanwy Trueman and Kyoko Fukukawa",

year = "2010",

doi = "10.4018/978-1-60566-998-4.ch013",

language = "English",

isbn = "9781605669984",

pages = "237--257",

booktitle = "E-Commerce Adoption and Small Business in the Global Marketplace",

publisher = "IGI Global",

}

TY - CHAP

T1 - Understanding the factors affecting the adoption of e-marketing by small business enterprises

AU - El-Gohary, Hatem

AU - Trueman, Myfanwy

AU - Fukukawa, Kyoko

PY - 2010

Y1 - 2010

UR - https://www.scopus.com/pages/publications/84900070965

UR - https://www.scopus.com/pages/publications/84900070965#tab=citedBy

U2 - 10.4018/978-1-60566-998-4.ch013

DO - 10.4018/978-1-60566-998-4.ch013

M3 - Chapter

AN - SCOPUS:84900070965

SN - 9781605669984

SP - 237

EP - 257

BT - E-Commerce Adoption and Small Business in the Global Marketplace

PB - IGI Global

ER -