Vlogging Careers: Everyday Expertise, Collaboration and Authenticity

Daniel Ashton, Karen Patel

    Research output: Chapter in Book/Report/Conference proceedingChapter


    This chapter discusses vlogging as an increasingly visible and normalised form of cultural work. The authors criticise the all-too-common assumption that the new careers vlogging offers are open to anyone, arguing that how-to guidance and journalistic coverage understate the barriers to entry and obscure the various forms of expertise required, including the underlying strategies vloggers use to engage their audiences by interacting with fans and collaborators, and the skills they require to stage a relatable authenticity. The chapter analyses the social media presence of four prominent vloggers.
    Original languageEnglish
    Title of host publicationThe New Normal of Working Lives: Critical Studies in Contemporary Work and Employment
    EditorsStephanie Taylor, Susan Luckman
    PublisherPalgrave Macmillan
    Number of pages23
    ISBN (Print)978-3-319-66037-0, 978-3-319-66038-7
    Publication statusPublished (VoR) - 7 Dec 2018


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