WeChat gamification: mobile payment impact on word of mouth and customer loyalty

Asad Hassan Butt; Hassan Ahmad; Asif Muzaffar; Waseem Irshad; Muhammad Usman Mumtaz; Talha Zubair Ahmad Khan

doi:10.1108/SJME-01-2023-0021

WeChat gamification: mobile payment impact on word of mouth and customer loyalty

Asad Hassan Butt, Hassan Ahmad^*, Asif Muzaffar, Waseem Irshad, Muhammad Usman Mumtaz, Talha Zubair Ahmad Khan

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

6 Citations (SciVal)

Original language	English
Journal	Spanish Journal of Marketing - ESIC
DOIs	https://doi.org/10.1108/SJME-01-2023-0021
Publication status	Published (VoR) - 28 May 2024

Keywords

Enjoyment
Gamification
Generation
Intimacy
Mobile payment
Playfulness

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10.1108/SJME-01-2023-0021Licence: CC BY

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title = "WeChat gamification: mobile payment impact on word of mouth and customer loyalty",

keywords = "Enjoyment, Gamification, Generation, Intimacy, Mobile payment, Playfulness",

author = "Butt, \{Asad Hassan\} and Hassan Ahmad and Asif Muzaffar and Waseem Irshad and Mumtaz, \{Muhammad Usman\} and \{Zubair Ahmad Khan\}, Talha",

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TY - JOUR

T1 - WeChat gamification

T2 - mobile payment impact on word of mouth and customer loyalty

AU - Butt, Asad Hassan

AU - Ahmad, Hassan

AU - Muzaffar, Asif

AU - Irshad, Waseem

AU - Mumtaz, Muhammad Usman

AU - Zubair Ahmad Khan, Talha

PY - 2024/5/28

Y1 - 2024/5/28

KW - Enjoyment

KW - Gamification

KW - Generation

KW - Intimacy

KW - Mobile payment

KW - Playfulness

UR - https://www.scopus.com/pages/publications/85193920623

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UR - https://www.open-access.bcu.ac.uk/15529/

U2 - 10.1108/SJME-01-2023-0021

DO - 10.1108/SJME-01-2023-0021

M3 - Article

AN - SCOPUS:85193920623

SN - 2444-9695

JO - Spanish Journal of Marketing - ESIC

JF - Spanish Journal of Marketing - ESIC

ER -

WeChat gamification: mobile payment impact on word of mouth and customer loyalty

Keywords

Access to Document

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